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Hospitality Management

Travel agents hold a protest against predatory pricing by online sites.

Last Sunday, travel agents from across India came together at New Delhi’s Jantar Mantar to protest the unethical pricing practices of Online Travel Agents, including sites like MakeMyTrip and Yatra.com. In what was perhaps the first protest of its that that the capital city’s grounds witnessed, more than 500 offline …

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Google’s Mobile Algorithm is going to change your Hotel’s mobile marketing strategy!

Last year, Google released its Mobile Algorithm update that changed the way companies devised their mobile marketing strategies. And just when hotels thought they had their marketing sorted, Google is all rolling out the latest Mobile Algorithm Update 2.0 that will greatly impact your search placement and online visibility on …

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Hoteliers, Take Control of your Hotel Bookings!

Every year, Digital Marketing agency Fuel releases it’s annual research and study on how leisure travellers are researching and booking their travels. This year, their study comprising of a sample of 2900 men and women of all age groups has revealed some interesting data about how people are researching and …

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Forecast your Hotel’s Revenue for the Upcoming Season

The concept of revenue management boils down to the optimization of financial results. By analyzing sales trends and forecasting results, using historical scenarios, price strategies are adjusted to maximize revenues. It originated in the airline industry in the 1980’s, as they were trying to optimize their financial results. Dynamic pricing …

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