A recent survey released by the WIHP, a hotel marketing agency, compares the sources of direct hotel bookings from 2011 to 2014.

Here are some of the observations and their implications that we derive…

What is the Billboard Effect?

Billboards, in out-of-home marketing, are aimed to capture the audience’s attention and enable quick dissipation of information so as to influence their future purchase b…

The Indian populace has been evolving steadily and the pockets of disposable income have been shifting to accommodate leisure travel. The Millennials are dictating the spending habits in the market a…

The fundamental purpose of a Rate Parity Agreement between an OTA and a Hotel is to secure overall integrity of rates across the internet. Thereby offering a fair chance to both parties to make a sal…

The hotel and hospitality market is warming up and the battle is shifting to the World Wide Web as customer are trend towards online means for travel inspiration and bookings. The internet offers bot…

We think Travel Tips, Humour Stories abou…

Promoting your hotel on Instagram may soon become essential than just an option! Instagram now has over 300 million members who share more than 70 million photos and videos each day and At 4.21%, bra…

Why do you need Online Reputation Management for your hotel?

Word of mouth matters and review websites are the best version of word of mouth in the online world. Preserving the reputation or image of …

Email Marketing is extremely important for – Direct Guests & Travel Agents. Read our short guide on how to use Email marketing for your hotel in order to drive bookings.

B2C Emailers for Direct Guests

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What is Menu Engineering and Why do you need it?

Menu engineering is a marketing oriented approach to the evaluation of current and future menu pricing, design and content decisions. Menu engineering …