Last year, Google released its Mobile Algorithm update that changed the way companies devised their mobile marketing strategies. And just when hotels thought they had their marketing sorted, Google i…

What is the Best Channel Manager for your Hotel?

Before we go onto what goes into selecting the best channel manager for your hotel, let’s try and understand why a channel manager is an absolutely ess…

AIRBNB Warms Up to OTA Model for Hotels, Announces Official Partnership with DJUBO

The $30 Billion travel startup – AIRBNB – is known by many as the world’s largest network of real estate owners looki…

What is the Billboard Effect?

Billboards, in out-of-home marketing, are aimed to capture the audience’s attention and enable quick dissipation of information so as to influence their future purchase b…

Take this scenario: You are the owner of a vacant high rise or perhaps a fancy bungalow & in steps some prominent hotel aggregator, all set to lure you into the idea of converting your space into…

“Every business is leveraging its reputation by using online platforms and why should the hotel industry be left behind? Here are some ways to build your customer base by making the most of your onli…

Every hotel, regardless of the size or type, experiences days, weeks or months of slow periods. Every hotel has an offseason when vacancies outnumber occupancies. During these low peak periods, hotel…

As the world ushers in the New Year, industry pundits are busy reading their crystal balls to forecast business trends that will rule in 2017. Let’s see what predictions lie in store for the hospital…

The importance of online reviews is growing in the hospitality industry. Hoteliers can no longer ignore the role of online reputation management in building their brand image and widen customer base …