Last updated on February 27th, 2020 at 12:00 pmLast year, Google released its Mobile Algorithm update that changed the way companies devised their mobile marketing strategies. And just when hotels thought they had their marketing sorted, Google is all rolling out the latest Mobile Algorithm Update 2.0 that will greatly …
Read More »Leveraging the Billboard Effect to Increase Hotel Direct Sales
Last updated on April 28th, 2020 at 09:43 am What is the Billboard Effect? Billboards, in out-of-home marketing, are aimed to capture the audience’s attention and enable quick dissipation of information so as to influence their future purchase behaviour. They are not placed near the point of sale and yet …
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